About.

The Amplify Framework is grounded in deep strategy research and extensive first-hand consulting experience. At the heart of the Framework is a passion to empower you to more effortlessly amplify inspiration, conviction and objectives into outcomes that shape your future. 

The Components.

The Amplify Framework is made up of four simple components - Mindful, Effective, Capable and Compelling.
Together, these components form a powerful framework which aims to demystify strategy making and
empower you to create future-shaping strategies ​no matter what you do.

Mindful.

​Question: How conscious is your strategy? 
​Description: This component is about unearthing your purpose and better seeing the real world in which it must find traction. Knowing your purpose immediately heightens your chances of better outcomes. It's a fact. 

Effective.

Question: ​What does a successful plan look like to realise your strategy in the real world?
Description: This component helps you to identify the best possible strategy approach for realising your purpose in your context. If it's efficiency and process or agility and innovation, we'll find the right fit for you. 

Capable.

Question: What capabilities do you need to action
your strategy?
​Description: Being capable is all about identifying and developing new and existing world-class skills to heighten the chances of better futures. From administrative and organisational design skills to global leadership and sense-making best practice - the framework covers it all.

Compelling.

Question: ​How do you integrate the components into an irresistible strategy narrative proven to 'self-replicating at scale'?
Description: The Compelling component integrates the mindful, effective, and capable components into a gripping nonfictional strategy narrative. The science is out - get this right, and chances of success are second to none.  

The Framework.

The Amplify Framework can be applied and configured in an infinite number of ways. We have however found it helpful to introduce the framework from left to right - from Mindful to Compelling. 

The idea behind the name - Amplify - is that, combined, the components of the framework can scale the very 'small' into the very 'big'. In other words, the components have proven to be powerful for amplifying your sense of purpose, inspiration, conviction, and ideas into big real-world impacts. 

Shaping better futures 'out there' begins 'in here'.

Amplify Facilitators.

Want to become a Facilitator? 

Dominic Wilhelm 
Amplify Framework Facilitator 

Dominic oversees our facilitation. Together, we are passionate about helping you to unearth and realise your personal and organisational purpose for better futures.

Following scientific research and hands-on experience, the Amplify Framework emerged with the aim of demystifying strategy practice and helping you to shape better futures.

Is this you?
Amplify Framework Facilitator.

Would you like to become an accredited Amplify Framework facilitator? To walk with leaders, organisations and communities to shape better futures? Yes? Get in touch!

We're in the process of formalising the accreditation process and would love to hear from you. 

We're here for You.

The idea of doing strategy may seem overwhelming. It needn't. We're here to help you demystify it and start what may well become a deeply passionate journey for you, your organisation or your community toward better futures. Because, absolutely, they are possible.